Brand culture and values: In order
to design a brand identity, your business should define why it exists, who
it serves and what it provides. Your brand identity design embodies those
cultures and values.
Position in the market: How you
design your brand depends on who you’re trying to reach — your target
audience. As with any marketing practice, this starts with understanding
your customer profile.
Visual brand components (including
logo): The most recognizable feature of your brand identity design is the
tangible design itself — logos, colors, fonts, mascots, stickers,
boxes, uniforms, mailers, letterhead, signage — everything. It’s your
brand — refined, defined, and wrapped up in a collection of eye-catching
visuals or even product design.
